Well, it took 8 months longer than I had planned, and had some unexpected twists and turns, but I have finally finished my list of 30 ways to broaden my horizons, or as my friend Tara called it, my “20’s Farewell Tour”. I feel that the last thing on my list is the most significant item out of everything on there. That is, changing my attitude and view on my job hunt, which resulted in me finding a full-time job.
I’ve known since I was 6 that I wanted to be a writer. I decided in my senior year of college, 7 years ago, that I wanted to be an Advertising Copywriter. Since then, aside from my two-year stint as a part-time manager at Gap, I’ve been solely focused on getting a job at a creative ad agency.
Because most of my readers are friends who already know my story, I won’t go into all the details of my two experiences with ad school, my back and forth with if I was going anywhere with Gap, or all the feedback I got on my portfolio, but the basic message I’ve been getting since I finished The Book Shop back in December up until July of this year, was to “keep working on my portfolio”. By the end of July, I was- to put it simply- burnt out. I understood the feedback I was getting, and I knew that if I REALLY wanted to, I could get in touch with an Art Director, and keep working on my portfolio. The problem with that was, I didn’t feel the desire to anymore.
So, I was faced with two choices, to keep applying for Copywriting jobs at ad agencies, or to–drum roll please– broaden my horizons and look for jobs that weren’t necessarily “Copywriting” positions, or at creative agencies. It took a lot of soul searching, a few conversations with very supportive friends, and learning that “letting go” of expectations does not mean the same thing as “giving up”, for me to choose the latter.
When I really got to thinking about it, I figured… I’ve been working as a freelance content writer for a company that does social media marketing for the past year. Plus, I’ve had my two personal blogs for almost two years, and at the beginning of this year I was introduced to SEO, or Search Engine Optimization, through my internship. So in other words, I had skills in a lot more areas than JUST “copywriting”.
With that acceptance, I posted my resume on a few job search sites, and started applying for a variety of different positions. One of the most recent positions I applied for was found by chance one day on Craigslist. I am usually skeptical of the ads on this site, only because Craigslist is free to use so anyone can post ads… and I have seen some questionable job posts. This one though described a position that sounded perfect. It was writing content for social media. The person needed to have SEO knowledge, and it was full-time. So, I applied. In addition to applying I did some LinkedIn research (a.k.a social media stalking) and figured out who was in charge of the department I’d be working for, and emailed him with my interest (don’t know if that helped, but it apparently didn’t hurt). I got an interview the next week, on a Thursday, was offered the job on Friday, and started the next Wednesday. It all happened so fast that it felt surreal!
I have to say, I’m incredibly thankful I made the decision to adjust my attitude about my job hunt, and accept that a position at a creative agency just might not be the right fit for me. Maybe it will be someday, but for now I’m happy with where I am at, and I’m really excited to see where it will take me. I’m also not going to take it for granted! I know I’ve been given a great opportunity and I’m going to learn as much as I can fit in my brain about SEO, social media marketing, and insurance (It’s an insurance marketing company). J So stoked to see what’s in store for me.